Design is a collaborative process between client and designer, and usually a journey in self-definition for the client, be it a start-up, growing corporation or an individual.
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Opposite Page: Oversize packaging for a line of furniture intended for a Walmart buyer.
Opposite Page: One of a series of label designs for Chicago’s Indoor Garden, makers of sprouts.
Opposite Page: Large poster on ‘Swami Vivekananda’ for the Second Parliament of World Religions in 1993. He was the founder of the first parliament of world religions held in 1893. Swami Vivekananda was a man who referred to himself as ‘this’ so the poster is deliberately devoid of an actual photograph of him, even though it is in his honor. The image expresses the relationship between inner mind—the thousand petalled lotus—and outer world.
Opposite Page: A line of typographic T-shirt graphics for Notoriouz Teaze, a Santa Cruz based t-shirt company.
Opposite Page: 4-fold out Service Capabilities Brochure for Mosaic Marketing Solutions. The concept utilized throughout the brochure is the idea that Mosaic brings together different elements into a cohesive whole.
Opposite Page: ‘Awareness’ was a quarterly health magazine that was published by 5 hospitals belonging to Evangelical Health Systems in Chicago in the 90‘s. The magazine won several major design and marketing awards such as AIGA, NY Art Directors Club, Health Care Marketing Association and more.
The breralthrough concept was treating a hospital newsletter like it was the NY Times magazine with engaging graphics, color, bold typography, and great health articles.
Opposite Page: Display booth, full page magazine ad and direct-mail postcard for Curative Critical Care, a New York based health care corporation.
Opposite Page: Direct mail postcard campaign for Curative Critical Care.
Opposite Page: A postcard direct-mail campaign for Genelex, an online Paternity Testing service.
Opposite Page: Overall capabilities folder and individual specialty brochure series for Curative Critical Care.
Opposite Page: Olsten’s graphic system included 5 such programs, Asthma Managament, Hip & Knee..etc., the idea being a kit that patients, caregivers and sales agents could all use. I developed a graphic brand system that was both diverse in its application and unifying as a brand. The unifying features are the juxtaposition of graphic elements-- a pattern and an illustration, layout, and dimensions. The distinguishing elements are the color palettes, the illustration styles/content and the pattern in the background.
Opposite Page: A series of Disease Management Kits for Olsten Kimberly Quality Care, a home health company in New York. These kits were a creative challenge, in terms of project management, design, and production, because there were so many elements that had to be integrated.