Opposite page: The Wholelife Expo’s logo embraces the whole world.
Developing a brand identity is a collaborative process between client and designer. Creating a distinctive logo for your company helps you to build credibility and be remembered by your audience.
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Opposite page: The tag-line of this executive business consultant is “Balancing the 21st Century Tightrope”. This viewpoint is expressed in the logo.
Opposite page: The peaceful Buddha sits in the center of the B in this logo for Vibeworks broadcasting their ‘Peace Frequency’.
Opposite page: Peak Quality Performance by three processes is symbolized by this logo for Arthur Andersen’s Total Quality Management program.
Opposite page: Spiralling into the center of one’s being and the center of the galaxy, represents the archetypal shamanic journey offered by this company.
Opposite page: A spinning mirrored buddha reflects the light inside and out in this logo for a yoga company.
Opposite page: Ra Metals logo is an embossed metal plate that has a stylized version of the eye of Ra, with the globe being the eyeball, and a staff below it.
Opposite page: Pinnacle Gold is a prestigious award given to top performers at this healthcare corporation.
Opposite page: Mosaic Marketing Solutions brings together many different skilllsets and individuals to form a custom team for their clients.
Opposite page: Manyrivers is a rainwater cachement business based in Santa Cruz, CA.
Opposite page: Tree, flower and human are collapsed into a single image representing holistic health. The tree is the nervous system, the seat of enlightenment, and the flower represents the flowering of health and awareness.
Opposite page: The ‘J’ of Justice is symbolized by blind-folded Lady of Justice, with the arms of the J making the scales. Judge, jury, adjudication, jurisdiction, clearly “J” is an important letter in legal nomemclature.
Opposite page: A platinum apple represents the ‘O’ of WealthOne, a company whose tagline is ‘Wealth begins with Knowledge.’
Opposite page: The name Jack Cross is objectified in the ‘O” of Cross, which is made up of a ‘Jack’ inside a sphere.
Opposite page: ISR is a water treatment technology for septic tanks that works with the vibratory frequency by a drill like motion.
Opposite page: A compass for direction and a caduceus, the classic symbol of healing combine to form the logo for Healthfitology, fitness and health consultant.
Opposite page: Foodmoves brings food from all over the world to its online auction, so their logo is a spinning globe, half peach, half tomato.
Opposite page: A family unit—mother, father, child is sketched with very few strokes in this composite line drawing.
Opposite page: The image represents the loving care provided by this home health corporation, who wanted to show warmth and caring without appearing sappy or unprofessional.
Opposite page: ConnectInGuide is a healthcare and fitness social network, a whole world unto itself, symbolized by the connected geometry on the sphere, derived from the flower of life symbol.
Opposite page: This executive benefits company has four areas of expertise each represented by a building block with an icon. The individual building blocks are also used as a navigation system on the Home Page. benefitRFP.com
Opposite page: Heat (sauna) and water (flotation) are symbolized by the well and the sunshine, the central ray of sunshine pierces the depths of the well, heaven meets earth. The rim of the well also looks like a sundial, marking time.
Opposite page: The logo and hood ornament for Confederate Motorcycles, a renegade bike based in the South shows a pentagram star positioned inside the ‘X’ of the Confederate flag.
Opposite page: The fractal wave immortalized in Japanese brush paintings is here reworked using stars for the Tsunami dance theme.
Opposite page: The wave form doubles as the letter ‘e’ to represent rising sea levels and global warming. CEI is a consulting company that offers data analysis and strategy for government climate change initiatives for reducing carbon emissions.
Opposite page: Clearview and Insight are product lines sub-brands for JSRams. Both of them use the metaphor of the box, one has the boxes stacked, and the other is looking inside the box.
Typographical logos, such as the logo on the opposite page are appropriate when the logo represents an umbrella identity, such as for a large multinational corporation or when the logo’s purpose is more as a signature than to convey meaning.
Opposite page: Typographical logo for JSRams, a supply chain company.
The word ‘archetype’ means original form or imprint, and refers to universally recognized multicultural or mythological forms that are the symbolic language of the collective unconscious. Laden with meaning, a single image on your logo can convey a lot by using the right combination of archetypal imagery.
Opposite page: Derived from Celtic mythology, the intricate ‘World Tree’ in this logo symbolizes wood and fine craftsmanship.
There’s a common expression in the world today that “All things are related,” yet few people know how. Sacred Geometry is the invisible substructure of all macro and micro systems. These geometric templates form the natural patterns in nature, from the branching of trees to the spiraling of galaxies.
Opposite page: The symbol for Design Renaissance combines planet Earth with the Fibonnacci Spiral to create a yinyang shape, linking renewal to balance.
Inside every business hides an idea, a word, a number, an archetype, waiting to be expressed as a brand. Your logo is the cornerstone of your business brand. I use the principles of Sacred Geometry and archetypes to deliver logos that uniquely express the essence of your business.
Opposite page: The questioning light bulb for a design and strategy company contains a + sign and a heart in its negative space.